The Questionable Value of Olympic Ads

The relevance of the Olympic games has faded since the end of the Cold War, but the dollars surrounding the event just keep growing. The games themselves are estimated to cost London as much as $15 billion, or roughly 5 times the original estimate. London's games end up getting paid for via equipment, sponsorships, and broadcast rights.

http://finance.yahoo.com/blogs/breakout/questionable-value-olympic-ads-130422754.html